Whether it's experimenting with acids or slathering on snail cream, most guys will try (almost) anything in the search for clearer skin or a better night's sleep. One of the latest buzzed-about ingredients is CBD, the cannabidiol compound found within hemp plants, which has gone from en vogue to en mass in recent years. The spend on the category alone is expected to hit £1bn by 2025. Now that's high. Of course, like anything popular, the market is littered with snake oils, which is why a brand that values ingredient purity above all else is such a saviour. Enter Apothem, a British company that offers a considered line-up of high-quality CBD products designed to fit into modern (occasionally stressed out) lifestyles. "We believe that CBD is one of the most effective ways to support your health and wellbeing, naturally," says Apothem director Georgie Thatcher. "The body's endocannabinoid system is critical for human health and plays a crucial role in regulating bodily functions such as sleep, memory, appetite, pain and inflammation and moods." With that in mind, maybe it's time to just say yes to one of the seven Apothem CBD products now on BEAST. 

 

Everything You Need To Know About CBD

 

What Is CBD?

CBD (or cannabidiol) is one of over 100 naturally occurring chemicals found in the cannabis sativa plant, also known as hemp. While many people associate cannabis with the psychoactive drug, CBD is an alternative compound within the plant's extract that has a variety of anti-inflammatory, antioxidant, and anti-ageing benefits. 

 

 

Is CBD Legal?

In a word, yes, CBD is legal. It is THC – the psychoactive element of cannabis – that is illegal over a certain quantity. Quite a few markets still haven't shaken off the association CBD has with cannabis, so you won't find it in the Middle East or various countries in Asia.  

 

What Are The Benefits Of CBD?

The benefits of CBD can be found in everything from chocolates and candles to capsules and coffee, with many calling it a miracle cure for the anxiety generation. Ingested orally, or applied onto skin, it can be used to take the edge off stress and help with winding down for a better night’s sleep. Or when applied topically, CBD has the ability to reduce skin issues caused by mild inflammation, such as rosacea, eczema and breakouts.

 

 

How Can I Work CBD Into My Grooming Routine?

Unlike other hyped skincare ingredients, there is not one single use for CBD. Feeling the stress of modern life? A few drops under the tongue can help calm an agitated mind. For gym-goers and athletes, CBD oil can be massaged into sore muscles to help relieve areas of tension. Then, on a more superficial level, balms and serums can be used to nourish the skin with a variety of rich antioxidants and phytonutrients. 

 

 

The Best CBD Products To Try Right Now From Apothem

 

CBD Multi Balm

One of the best examples of a grooming all-rounder. Apothem's aptly named Multi Balm fuses CBD with botanicals like hemp seed oil, green tea and mango butter to deliver an intensely moisturising experience to hands, lips and even tough areas like elbows and knees.

 

 

Sculpt CBD Body Oil

Shower gel will only get you so far. For a body that looks as good as the face it's holding up, turn to Apothem's Sculpt Body Oil. It uses CBD and antioxidant-rich botanical oils to promote cell renewal and refresh weary skin. Simply spritz on yourself when you jump out the shower.

 

 

Defence CBD Drops

The term 'healing' is often thrown around when it comes to CBD, but Apothem's Defence Drops is one product to which it can truly be applied. At a concentrated 10% strength and blended with immune boosters like echinacea, shiitake and ginger, a few drops under the tongue combats colds, eases exhaustion and fights off physical feebleness. 

 

Recharge CBD Cream Gel

A calming gel with both anti-inflammatory and anti-bacterial properties, Recharge is designed specifically for discomfort and muscle tension. The deceivingly lightweight formula contains so many hardworking actives, it would be a shame not to put it to work on your face where it will reduce redness and restore lacklustre skin. 

 

 

Unplug CBD Bath Salts

Going beyond your average bath salts, Unplug uses a triple salt blend of strong concentration CBD to deeply, deeply, deeply relax. We are talking about fall asleep in the bath levels of relaxation. A good fistful will do the trick and quite quickly becomes an addictive after-work ritual.

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