This is AKT. The effective, life-changing, natural deodorant balm inspired by London's West End. Plastic, Aluminium and cruelty-free, AKT's enriched blend of fragrant botanicals and Deo-Barrier Complex keeps you feeling dry and confident all day long. Good for you, and the planet.

In his mission to counteract the effects of sun and heat on his skin, Mr Baxter Finley unwittingly created the iconic Baxter of California range. Coupling scientific formulas with the highest quality natural ingredients, modern male grooming has never looked better.

A trip to New York inspired Italian barber Romano Brida to replicate the American-style barbershop himself, and thus the Bullfrog Barbershop was born. Following the demand from its clients, Brida soon offered a diffusion line that includes high-quality shaving essentials.

With its roots in royal beginnings, D.R. Harris specialises in bringing traditional grooming techniques to the 21st century. Founded by Henry and Daniel Rotely Harris in 1790, several Royal Warrants resulted in the creation of high quality gentlemen's colognes.

Nature meets science in Dr Barbara Stürm's stylish range of groundbreaking molecular cosmetics. Made with wonder ingredient, Purslane - which boasts regenerative and healing properties - this German-made skincare line fights ageing and promotes healthy, nourished skin.

Skin is the biggest organ and the first line of defence, actively protect and condition it, so when you push yourself to the limit it won't let you down. Eurosport combines sports activities with state of the art skincare in a range that delivers "Active Skin".

Grown Alchemist is a new generation of organic skincare formulations comprising of natural technologies that have revolutionised the traditional approach to anti-aging skincare, body and hair care. It is now not only preferable, but finally possible, to achieve real beauty results without harmful chemicals.

Heath brings together the skincare demands of the busy urban man, protecting the skin from external pollution with high potency natural ingredients and new-generation actives derived from naturals.

Using the power of nutrition to craft targeted solutions for both health and fitness needs across the body and mind, innermost's user-centric formulations contain powerful natural ingredients, nootropics, and adaptogens to help you think, feel and perform your best, whoever and wherever you are on your journey.

After statistics showed up to 70% of men find the act of shaving to be a somewhat painful and inconvenient chore, the company set out to change the way we think about this daily act of grooming. With a range of not one but eight elegantly designed shaving creams, Marram Co. has its sights firmly focused on your pleasure.

Indulge in Marvis's rich and creamy toothpastes, traditionally made in Italy to turn the act of teeth brushing into a sensory affair. Featuring natural flavourings like jasmine, ginger and mint, this unique toothpaste has a distinctly stylish, old-fashioned feel.

In true traditional, London barber shop style; Murdock London take looking good very seriously. They understand that, contrary to popular opinion, men enjoy spending just as much time and effort on their appearance as women do. Their expert barbers created and curated a range of Murdock London products, kits and tools to let you take our barbershop experience home.

Developed by Australian entrepreneur Patrick Kidd, Patricks haircare products are crafted from the highest quality raw ingredients by a team of expert chemists in Miami. Containing the signature Patricks Recovery Compound, they fight hair loss and promote luxuriant hair.

Completely organic and free of synthetic nastiness, Plant Apothecary's natural, plant-based products are simple and effective. Wrapped in bold, cheerful designs, they allow you to put your best face forward free from the worry of leaving a chemical footprint.

Naturally active organic ingredients feature in a range of supercharged products and supplements to provide a holistic approach to not just your skin, but your health as a whole. Free from chemical nasties and approved with the EWG clean certification, these powerful formulas are major players in the men's skincare game.

Recipe For Men was developed in Sweden, where its harsh winters resulted in durable products built to withstand cold, dehydration and harsh conditions. Specifically designed for male skin, oil-free formulas absorb quickly while preventing shine.

SA.AL&CO's brushed aluminium packaging houses vegan formulas that are as effective as they are stylish. Expertly designed in Vienna and produced in Austria, they contain natural ingredients like alpine spring water, skin-softening shea butter and macadamia nut oil to pack a potent punch and transform any skincare routine.

With a unique mission to completely strip back haircare, Swedish-born brand Sachajuan will simplify your hair routine with ease. Pared-back packaging inspired by medicine bottles houses simple ingredients designed to leave hair feeling soft and natural.

THE GREY men's skincare is a well designed, luxurious, straightforward and convenient range developed exclusively for men, using superior concentrations of active ingredients to deliver the results you want. A complete and compact range tailored to the typical needs of a mans skin

Designed by New Zealand cricketer Dion Nash to evoke the old-fashioned values of times gone by, Triumph & Disaster's unique line of products contains signature scents and naturally derived ingredients to soothe and protect skin from the elements.