Five Men's Grooming Resolutions To Make In 2021

New year, new you. Just better

New year, new you. Well, that's what you tell yourself anyway. Most of us know from bitter experience that resolutions to run a marathon or learn a new language last about as long as a hangover. So this year, instead of impulsive goal setting, commit to making small, sustainable steps to your self-care routine, starting with these five grooming resolutions. That way, even if you don't feel like a new man by the end of next year, you'll at least look like one.




Practice Consistency

You wouldn't expect to reach peak physical fitness after a single trip to the gym, would you? It's much the same with your skin – even the best grooming products require consistent use, every day, for optimum results. The trick is to put together (and stick to) a simple daily routine, then build from there. Not sure where to begin? The BEAST. Skin Match tool can help. Answer a few questions and the A.I technology will build you a unique skin profile and match it to scientifically proven ingredients and helpful advice. 



Invest In Your Eyes

The eyes may be the window to the soul, but if you treat the surrounding area like a doormat, don't be surprised if no one comes to visit. The first place to show the effects of too many late nights, the skin around your eyes is much thinner and more delicate than the stuff on the rest of your face and therefore needs specialist treatment. To avoid crow's feet and heavy bags, work a targeted serum like Grown Alchemist's Age Repair Eye Cream into your routine. It's a small addition that'll make a big difference.



Take Better Care Of Your Body

Taking care of your face is important, but skin doesn't end at your chin, and neither should your grooming routine. To look good from top to toe, make time for your whole body, starting with a quality shower gel. Plant Apothecary's Get It On Bodywash will not only nourish and hydrate your skin but also provide a solid base for your fragrance. Then, twice a week, apply a scrub to dry areas such as your knees and elbows and lock in all the goodness with a body lotion. After that, simply step back and say hello to the new well-groomed man in the mirror.



Raise Your Skincare Game

If you've already assessed your skin type, done a crash course in cleansing and mastered moisturising, it's likely you've already got your appearance pretty down pat. But that doesn't mean there isn't 'groom' for improvement. A serum, for example, is an excellent way to brighten and even out your complexion, while a night cream makes the most of the body's natural repair process. Take your regimen to the next level, and you'll see and feel the results.



Groom For Your Age

The basics of good grooming are essential no matter your age. However, your skin changes over time, and there are steps worth adding with every candle. Under 25? You don't need all the bells and whistles, just an all-rounder like Proverb's triple-action Cleanse & Shave Nutrient Mud to keep your skin healthy and clear. Over 25? Combat the stress of adult life with products that contain antioxidants and vitamin A derivatives like retinol. Over 40? It's time to stock up on youth-boosting elixirs like Dr Barbara Sturm's Clarifying Face Cream.